Here at Mash Web Design we often see small businesses shying away from expanding their brand online. Usual reasons can include not having the budget available to invest in a website, a fear that the product would not sell online or that websites just do not work!
It is important that we begin by squashing any negative rumours regarding having a website. Websites do work, your business can succeed online. Whether success be measured by income or brand exposure if done correctly having a website can be a powerful marketing tool for your business. Over 85% of consumers now use the internet to find local tradesman and businesses, which quite simply means if you are sat reading this blog and your local business does not have a website, your are not only missing out, but you are allowing your competitors to help them selves to over three quarters of your potential customers.
In this day and age, if you invest with the correct local web design company and they produce your business the perfect website for both you and your clients, you are on the path to success.
Not only does having a website allow you to get in front of customers you may never have came across before but it also allows your to make a lasting impression. Having a well designed, responsive and most importantly up to date website allows your business to ooze professionalism, which helps make a better impression on potential customers.
The Trust Factor
Often people that have came across your business not through the website, either via a newspaper add, word of mouth or by another form of marketing will often search for your business online anyway and mainly because of two important reasons.
- Further information on your product or service
- Is you company legit
One word plays heavily on customers heads when deciding to purchase a product or service, that word is SCAM! Customers are now more aware than they have ever been regarding the potential risks in investing money with businesses. TV shows like Cowboy Builders and Watch Dog have helped raise awareness throughout the general public regarding the risk of scams. Customers want to invest their money with the most trustworthy local company in that sector, that is common sense. It is therefore important that if you are providing a legitimate service you aren’t just relying on happy customers to build your businesses trust factor but are being proactive yourself. Including customer testimonials, case studies and galleries on your website is a brilliant way to help demonstrate to visitors that you are the correct company for the job.
Okay, so maybe you understand the importance of having a fully functioning website, you are also aware of all of the potential benefits your business will receive by having a website, there is one final problem… You just don’t have the money.
Don’t worry, this isn’t a good enough reason to not invest in a website. Any good web design company should also cater for customers that are strapped for cash, Mash Web Design offer local Coventry and Midlands based businesses a range of different payment options and alternatives to ensure that you do not need to miss out, from payment plans to schemes whereby you can reduce the cost of your website by recommending customers to our business, we will ensure that you get the correct website for your business no matter your budget.